Google Ads & SEO2026-07-07T09:16:36+00:00

Google Ads & SEO Essentials

Master the tools and strategies that help brands stand out in search results.

Practical strategies to drive traffic and achieve results

Learn how to combine paid and organic search to achieve lasting visibility online. This course teaches you how to create effective Google Ads campaigns, optimize websites for search engines, and understand the analytics behind performance. Gain practical, hands-on experience to grow traffic, attract the right audience, and convert clicks into customers.

5

Modules

Every lesson is designed for real-world use and includes:

  • 5 video lessons (5–10 minutes each)
  • 5 standalone workbooks / PDFs

  • Each lesson and workbook can function independently

  • Unified visual and textual style

  • Focus on practical application, examples, mini-tasks, and reflection exercises

Search Mastery

Learn to balance SEO and paid ads for maximum reach.

Performance Tracking

Understand data, analytics, and key metrics that matter.

Real Impact

Drive traffic, boost visibility, and grow your brand.

Learning Path

Each lesson includes a video lesson and a workbook to help you learn and apply instantly.

Search & Display Campaigns That Drive Sales

Video:

  • Differences between Search (active intent) and Display (passive visibility) campaigns.
  • Examples of campaigns designed to generate inquiries or sales.
  • Mistakes: using Display for direct conversions without retargeting.
  • Key takeaway: pick the right campaign type for your goal.

Workbook:

  • Exercise: Map one product/service to Search and Display campaigns.
  • Case Study: Local service business improves leads by 2x by shifting to Search campaigns.
  • Checklist: Define goal, choose campaign type, select targeting.

Keywords & Search Campaign Optimization

Video:

  • Keyword research fundamentals: intent-based, transactional vs. informational.
  • Match types: broad, phrase, exact, negative keywords.
  • Examples of high-intent keywords that generate sales.
  • Key takeaway: keywords are the foundation of measurable search campaigns.

Workbook:

  • Exercise: Create a list of 10 high-intent keywords for your business.
  • Case Study: E-commerce brand uses negative keywords to reduce wasted spend by 30%.
  • Checklist: research, filter, organize, track.

Performance Max – When It’s Worth Using

Video:

  • Overview of Performance Max: automation, multi-channel delivery.
  • Advantages: efficiency, AI-driven optimization.
  • Pitfalls: lack of transparency if not properly monitored.
  • Example: Lead generation campaign using PMax for multiple Google properties.
  • Key takeaway: Performance Max is a tool, not a set-it-and-forget-it solution.

Workbook:

  • Exercise: Map which campaigns are suitable for Performance Max.
  • Case Study: B2B client tested PMax → increased leads 25% while reducing CPA.
  • Checklist: monitoring, segmenting, adjusting creative.

SEO That Actually Generates Leads (On-Page & Off-Page)

Video:

  • On-page SEO: titles, meta descriptions, headings, content relevance.
  • Off-page SEO: backlinks, mentions, citations.
  • Examples: service page optimized for “book consultation” vs. “learn about our services.”
  • Key takeaway: SEO must guide users to a clear next step.

Workbook:

  • Exercise: Audit one page for on-page SEO and conversion potential.
  • Case Study: Local clinic improves inquiries 40% with small on-page and off-page tweaks.
  • Checklist: keyword relevance, page structure, internal links, CTAs.

Tracking & Reporting – Knowing What Google Actually Brings You

Video:

  • Tracking conversions and micro-conversions with GA4 & Google Tag Manager.
  • Metrics that matter: CPA, ROAS, conversion rates.
  • Examples: tracking campaign → landing page → inquiry.
  • Common mistakes: too many irrelevant metrics, unclear goals.
  • Key takeaway: tracking and reporting turn guesses into decisions.

Workbook:

  • Exercise: Set up key events in GA4, map to campaigns.
  • Case Study: E-commerce brand shifts budget to high-converting campaigns → +30% sales, -20% CPA.
  • Checklist: define goals, implement tags, review weekly, optimize.

Built for Practical Learning

From Learning to Doing — Every Step of the Way

Each lesson is designed to be practical, independent, and easy to apply, so you can learn at your own pace and immediately use what you learn.

  • Each lesson is standalone, with real examples, mini tasks, and reflection exercises
  • All workbooks are practical and immediately actionable
  • Focus on connecting strategy, channels, content, and measurement
  • Tools and examples adapted for real-world B2B, e-commerce, and local business scenarios
  • Can be used as a complete e-learning + workbook package

Frequently Asked Questions

How do I get started?2026-07-07T09:06:48+00:00

Simply browse our learning modules, choose the lesson, workbook, or bundle that best fits your goals, complete your purchase, and start learning immediately.

Is previous marketing experience required?2026-07-07T09:06:12+00:00

No. Our learning paths are designed for all experience levels. Whether you’re completely new to digital marketing or looking to deepen your expertise, you’ll find content tailored to your needs.

Can I purchase individual lessons or workbooks?2026-07-07T09:05:23+00:00

Yes. You can purchase individual video lessons, standalone workbooks, complete learning modules, or industry-specific bundles, depending on your learning goals.

How do the learning modules work?2026-07-07T09:04:56+00:00

Each module focuses on a specific topic and combines video lessons, downloadable workbooks, practical exercises, and additional learning resources. You can complete modules at your own pace and revisit them whenever you need.

Who is Learn&Teach designed for?2026-07-07T09:04:28+00:00

Our platform is suitable for beginners who want to build a strong foundation, entrepreneurs managing their own marketing, marketing professionals looking to expand their expertise, and organizations seeking scalable training solutions for their teams.

What is Learn&Teach?2026-07-07T09:03:55+00:00

Learn&Teach is a digital learning platform that helps individuals, entrepreneurs, and organizations develop practical digital marketing skills through professionally produced video lessons, interactive workbooks, templates, and real-world examples.

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