Video (~8–10 min):

• Why users scan instead of reading
• How visual hierarchy controls attention and decision flow
• Structuring visuals: primary message → value → action → brand
• Common hierarchy mistakes that reduce conversions
• How to ensure clarity within 3 seconds
• Key takeaway: hierarchy determines whether your message is understood

Workbook:

• Analyse one existing visual
• Identify hierarchy issues
• Redesign layout structure based on priority flow
• Mini task: simplify one overloaded design
• Reflection: does your visual guide attention clearly?

Video (~8–10 min):

• Typography as a communication tool, not decoration
• How font choice affects trust and perception
• Best practices: readability, limitation of fonts, hierarchy through size and weight
• Practical use of color in conversion-focused design
• Avoiding visual overload and weak CTA contrast
• Key takeaway: design elements should guide decisions, not compete for attention

Workbook:

• Review your current typography choices
• Simplify font usage (max 1–2 families)
• Improve hierarchy using size and weight
• Audit CTA visibility in your visuals
• Reflection: do your design choices support clarity?

Video (9-11 min):

• Branding as a tool for reducing uncertainty
• Key user questions branding must answer instantly
• Difference between branding and decoration
• Importance of consistency across channels
• How strong branding supports conversion decisions
• Key takeaway: branding should make understanding easier

Workbook:

• Define your core brand message in one sentence
• Check consistency across your platforms
• Identify visual or message gaps
• Align branding with your offer clarity
• Reflection: does your brand reduce or increase friction?
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Video (~10–12 min):

• Why design must adapt to context and intent
• Differences between website, social media, ads, and email visuals
• Website design: clarity and guidance
• Social media: speed and attention
• Ads: message-first design for action
• Email: simplicity and readability
• Key takeaway: effective design adapts to channel behavior

Workbook:

• Take one visual asset
• Adapt it for two different channels
• Identify required changes in structure and focus
• Simplify one design for clarity improvement
• Reflection: are your visuals context-aware or repetitive?